I went to a PR industry breakfast about ten years ago and the guest speaker was the Channel 10 news director at the time. Someone in the audience asked him about video news releases (VNR’s) for medical stories and he really warmed to the subject.
“If you’ve got a great news story happening, just tell me about it and I’ll send a bloody crew. Don’t send me some crappy VNR about it…”
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health pr News
Palin supports 2013 Shitbox Rally fundraising efforts
Palin Communications was a proud sponsor of the 'The Bratva' team ..
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Anatomy of a medical news story - Video exclusive
Palin produced this video which offers a behind-the-scenes look at the ..
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Cute pups drive serious message for Guide Dog Day
Mel, Kochie and Natalie gave the Guide Dog NSW/ACT pups a cuddle i..
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Grain lobby sets record straight on weight management
Palin assisted the Grains and Legumes Nutrition Council (GLNC) with the..
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New study looks at enlarged prostates and sexual health
Patients are currently being recruited into a unique clinical trial con..
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palin Video Blog
Ever wondered how health and medical news stories actually get put together?
..
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Ever wondered what healthcare PR consultants do?
This video blog is a..
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The Australian Charities and Not for Profit Commission looks set to be a reality ..
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The money or the box? Are you planning disease awareness or fundraising? Or both..
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The demand for increased transparency around healthcare professional sponsorships has..
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Promoting health-related news is a competitive business. Every day there are winners ..
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There are certain months when journalists are looking for certain types of stories. ..
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Another day another stunt. But how do you secure media interest? And having done tha..
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If you could use PR to help secure public funding for your organisation or product, t..
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Media outlets do not cover stories just because some someone as decreed a particular ..
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healthcare pr
Nasaleze springs into pharmacy
In the lead-up to Spring 2009, Palin Communications was commissioned by SASMAR C..
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medical marketing Blog
Media cuts set to drive renewed interest in pre-packaged medical news
Martin Palin - Thursday, November 15, 2012
Can you be held to account for the social media links you don’t control?
Martin Palin - Wednesday, October 17, 2012
Most Australian medical companies are getting the hang of the social media compliance thing by now.
Companies know they are held to account for the content generated (in whatever way and by whoever) via the online assets they own and control.
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Integrating social media, digital marketing and public relations
Martin Palin - Thursday, August 23, 2012
A lot of time gets spent discussing the best ways to measure outcomes from social media and public relations activities. Read more
Mixing medical and marketing messages to maximise merit
Martin Palin - Wednesday, July 18, 2012
There is one distinction that can help unlock an ongoing disagreement between medical departments and marketing teams at big healthcare companies. If only we could build consensus around this key difference in perception, much of the friction would dissipate. Read on to find out what that concept is..... Read more
The money or the box?
Martin Palin - Wednesday, June 13, 2012
Are you planning disease awareness or fundraising? Or both? Read more