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Health PR. Reimagined

What would it take to turn your health-related communications brief into a memorable, multi-faceted campaign that smashed all its measurable performance indicators?

What We Do

Healthcare PR has been completely transformed. No longer focused exclusively on media relations, it now integrates the full range of earned, owned, paid and shared media to deliver consistent, measurable, commercially relevant outcomes.

Our People

Talented PR professionals applying their skills to projects that improve lives and promote good health.

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Proven Methods

Some people think Healthcare PR is just PR that targets doctors and pharmacist. Not true. 

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Fresh Ideas

Award-winning creativity designed to builds healthcare brands, grow categories and drive sales.

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How We Do It

Our focus is on your issues and needs. We bring a creative, open, media-agnostic mind-set to your communications challenges with just one question in mind: What would it take to turn your brief into a memorable, multi-faceted campaign that smashed all its measurable performance indicators?

We bring a creative, open, media-agnostic mind-set to your communications challenges.

Experience + Innovation by the numbers.

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YEARS EXPERIENCE

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HEALTH CONDITIONS
AND ORGANISATIONS SUPPORTED

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Our Expertise.

We work with our clients to turn industry and business insights into award winning campaigns that build healthcare brands, grow categories and drive sales.

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Media Training

Sharpen your message and rehearse its delivery at a tailor-made media training session by Palin Communications. You’ll learn how to package stories, deliver news grabs and position your launch to perfection with a practical hands-on session designed to help you maximise “earned” media opportunities.

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Corporate Social Media

Social media is uniquely placed to help build communities of people who are affected by a particular health condition or who might be looking for a certain type of solution.

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Disease Awareness

You’ve got a great solution for a specific disease area? Put that disease in the spotlight with a tailored “disease awareness” campaign incorporating editorial coverage, content marketing, celebrity ambassadors, social media support and advocacy from patient groups and influencers.

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Media Relations

We’ve been promoting health-related stories to the Australian media for over 20 years. You develop a pretty sharp news sense with that kind of experience.

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Social & Digital Campaigns

Social media is uniquely placed to help build communities of people who are affected by a particular health condition or who might be looking for a certain type of solution.

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Stakeholder Engagement

With Palin’s “10 step plan” to better stakeholder management, we will help you secure support, leverage your relationships and amplify the message by showing who else supports it.

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Issue and Crisis Management

We’ve helped companies handle media interest in extortions, product recalls, lost court cases, negative research and regulatory knock backs. We’ve also run industry-endorsed workshops on “best practice” crisis management.

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Product Launches & Switches

A switch from prescription-only to OTC might be your one opportunity to raise awareness about your medicine. We’ve launched dozens of medical compounds in Australia via targeted, code-compliant, KOL-supported PR campaigns. Our up to date media relationships ensure you get the best “bang for your buck” when you commission us to help with your campaign.

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Video and Resources

Palin Communications has integrated compelling video content into many award-winning PR campaigns. It is often a key role in maximising the success of your health-related PR campaign.

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Event Management

Events can be an integral part of effective PR. They can provide a focus for stakeholder engagement, an opportunity for media and a point of engagement for consumers.

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Experiential Programs

Letting people experience the brand first hand can be a key part of an effective PR promotion. Whether it is sampling a new product with commuters in the CBD, filling out a brief risk assessment or contributing to a new “World Record” experiential tactics deliver an opportunity to have a one on one conversation with our audience.

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Research

Best practice PR campaigns are built on research, commissioned surveys and newsworthy insights. Plus research helps you determine the impact of your campaign. Did attitudes change? Are GPs more comfortable chatting to patients about your issue? Are sales spikes correlated with editorial support?

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PALIN PET PROJECTS

We're all about health - whether human or animal. So if your focus is on pet owners, pet lovers, or pet-related healthcare professionals – we’re here to help.

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See what we've been doing

Our campaigns have received recognition from both Australian and International PR and communications awards.

CHECK OUT SOME OF OUR CAMPAIGNS

You're in good company with Palin.

See what some of our clients have to say about working with us.


Stay up to date

Check out our eBooks, blogs, vlogs and daily health news for relevant industry commentary and context.

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Ebooks

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Blogs

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Vlogs

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Daily Health News

News

Take a peek at what’s happening in the world of Palin and healthcare campaigns.

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