Seven reasons why it makes sense for Australian healthcare companies and medical not-for-profits (NFP's) to outsource their PR & media relations.

1. You'll never miss another positive media opportunity – especially those un-answered voicemail messages from journalists that you just haven't quite had time to do justice to in the past
2. Your investment in media relations and PR will be pre-determined via your agreement with the agency. No more changing the scale and importance or PR day-to-day
3. You'll have a ready-made team to bounce ideas off for your upcoming fundraising PR, health week or major report launch
4. You get to take advantage of experience derived from helping a wide range of other not-for-profit organisations (over many years) with their PR
5. Your reputation with key journalists will improve because you will be presenting a consistent, professional image of your organisation in the media
6. Your accountability for PR will improve – especially if ongoing monitoring and evaluation against agreed outcomes is incorporated into your agency agreement
7. Your PR will most likely end up paying for itself as an increased profile leads to better fundraising results and brings pressure to bear for increased government support