Has the environment changed for medical marketing in Australia? You bet it has.
Fifteen years ago Ray Moynihan was developing his feature series for the Financial Review on pharmaceutical company transparency. I remember he asked me then whether I thought any of the kerfuffle being triggered by he and other journalists (like Melissa Sweet who was then Health Editor at the Sydney Morning Herald) would lead to any tangible change in the way pharmaceutical companies operated in the future.
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Healthcare PR Insights
Healthcare PR Insights
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Welcome to the new age of big pharma transparency
Martin Palin - Thursday, April 05, 2012
Cracking the code to better ethical PR
Martin Palin - Friday, January 20, 2012
The fact that the pharmaceutical sector is one of the most heavily regulated industries in Australia is just one reason why it is important for pharmaceutical marketers – and their agencies – to have a good solid working knowledge of the various marketing codes.
With the 16th Edition of the Medicines Australia Code of Conduct under review, I thought it timely to review the provisions that relate to direct to consumer communications and tease out the implications for PR.
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- Welcome to the new age of big pharma transparency
- Can PR help secure public funding?
- Cracking the code to better ethical PR
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