Seven things to ask a PR consultant before you contract them to handle your health-focused PR project.
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Healthcare PR Insights
Healthcare PR Insights
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Seven things to ask a PR consultant before you contract them.
Martin Palin - Wednesday, January 11, 2012
Healthcare PR
Martin Palin - Wednesday, January 11, 2012
Healthcare PR is about targeted communications with specific audiences on health-related issues to achieve agreed outcomes.
Some people think it is just "PR that targets doctors and pharmacists" which is not true. Of course healthcare professionals are important target audiences in many projects, but the element that defines healthcare PR is not the target audience - rather it is the subject matter. Read more
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