Case Studies

Smaller Text Larger Text
Share This

Case Studies

AWARENESS RAISING: Putting the sizzle into Prostate Cancer Awareness Month

Left to right: Sunrise Hosts David Koch & Melissa Doyle, Dr Anthony Lowe, CEO, Prostate Cancer Foundation Australia, Sunrise Presenters Natalie Barr, Mark Beretta. There has been a..

Read more

NOT FOR PROFIT: Shepherd branding at Father of the Year implemented with military precision

Left to right: Australian Father of the Year Air Chief Marshal (retired) Angus Houston, 2010 AFOY recipient Mr Guy Cooper It’s one thing to have a high profile national award that ..

Read more

SOCIAL MEDIA CAMPAIGNS: Fully Sick Rapper teaches cough manners to the masses

Palin Communications worked with Australia’s Youtube sensation the Fully Sick Rapper to educate people on the importance of correct cough etiquette. ‘Don’t cough on my head&r..

Read more

BRANDED STUNTS: Global media gagging for record sword swallow

Every now and then an idea comes out of a brainstorm that everyone knows will work. After a session of trying to dream up ways to promote Buscopan's ability to relieve stomach aches and cramps..

Read more

AWARENESS RAISING: Giant guide dog tours Sydney for access rights…and a new name!

Coverage in The Sydney Morning Herald as the "Big Dog" visits the Sydney Opera House When the opportunity came to launch the biggest guide dog model anyone had ever seen, Palin Communications ..

Read more

MEDIA RELATIONS: New pack for men diagnosed with localised prostate cancer

Palin Communications worked with the Prostate Cancer Foundation of Australia (PCFA) to coordinate the media launch of the Localised Prostate Cancer Pack at Parliament House Canberra on 31 May 2011..

Read more

TRADE LAUNCH: Nasaleze springs into pharmacy

In the lead-up to Spring 2009, Palin Communications was commissioned by SASMAR Consumer Healthcare to implement a trade-focused PR campaign to help launch Nasaleze into Australian community pharma..

Read more

FUNDRAISING: Palin drives colourful results for Loud Shirt Day

A colourful bunch - NSW Premier Kristina Kenneally (centre) along with NSW MPs and Shepherd Centre student Alexander Ladas Palin Communications "let their crazy out” again this year to h..

Read more

ETHICAL LAUNCH: Media attention for new ADHD option

Some media outlets are really locked into a negative mind set when dealing with specific health issues. Attention Deficit Hyperactivity Disorder (ADHD) ia a medical topic that occasionally br..

Read more

NOT FOR PROFIT: Deaf children keep pace at mainstream school

Back to school is a great seasonal opportunity for organisations like The Shepherd Centre to raise awareness of their programs and issues. The Shepherd Centre’s key objective is to prepa..

Read more

ISSUES MANAGEMENT: Panadol: Post-extortion relaunch

The recall of GlaxoSmithKline's (GSK) analgesic range in June 2000 following an extortion threat had wide ranging implications for the manufacturer, for community pharmacy and for consumers of an..

Read more

HEALTH CONFERENCES: GPCE captivates both delegates and media

Now in its twelfth year, the Sydney General Practitioner Conference and Exhibition (GPCE) is described as the most informative and comprehensive medical education conference available to GPs. ..

Read more

MEDICAL CONFERENCES: Healthy PR for a great conference

In August 2010 the Palin team helped out the Prostate Cancer Foundation of Australia with the PR around its international "Advancing Quality of Life” prostate cancer conference on the Austr..

Read more

ISSUES MANAGEMENT: Pan Pharmaceuticals – keeping the distance from a crisis

On the 28th of April 2003 Pan Pharmaceuticals had its manufacturing license suspended by the Therapeutic Goods Administration (TGA) sparking Australia's largest medicines recall. Following the..

Read more

CORPORATE PROFILING: Business focus on hearing health

Australian Hearing Managing Director, Steve Grundy Palin Communications worked with its client Australian Hearing to negotiate a double page corporate spread in the Feb 24 issue of BRW...

Read more

HEALTH DAYS AND WEEKS: "Don't turn a blind eye" - Guide Dogs NSW/ACT

Guide Dogs NSW/ACT and Palin Communications launch new campaign Palin Communications worked closely with Guide Dogs NSW to launch a new campaign, Don’t turn a blind eye, which aimed to encou..

Read more

SCHEDULING SWITCHES: DiFlucan One goes S3

Palin Communications teamed up with Pfizer Consumer Healthcare to raise awareness about thrush and communicate the OTC launch of DiFLUCAN One to healthcare professionals and consumers. Discuss..

Read more

 

Featured News

Palin helps amplify First Voice communication plan

Effective advocacy requires a unified voice with a consistent message. This holds true no m..

Read more

Featured Case Study

ISSUES MANAGEMENT: Panadol: Post-extortion relaunch

The recall of GlaxoSmithKline's (GSK) analgesic range in June 2000 following an extortion threat had wide ranging implications for the manufacturer, for community pharmacy and for consumers of an..

Read more

Featured Blog

Can PR help secure public funding?

Martin Palin - Friday, January 20, 2012

Martin Palin Good PR can play a key role in changing public policy. There are countless examples, but one primary area of major PR success is in tobacco control, where groups with modest advertising resources like Action on Smoking and Health (ASH), the Cancer Council and various state-based advocates have won comprehensive victories by driving a constant barrage of editorial stories about the risks of second hand smoke and the public health benefits of tighter controls.  Read More

© 2012 Palin Communications

NEWSLETTER SIGN-UP




Captcha Image
×