Good PR can play a key role in changing public policy. There are countless examples, but one primary area of major PR success is in tobacco control, where groups with modest advertising resources like Action on Smoking and Health (ASH), the Cancer Council and various state-based advocates have won comprehensive victories by driving a constant barrage of editorial stories about the risks of second hand smoke and the public health benefits of tighter controls.
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Case Studies
AWARENESS RAISING: Putting the sizzle into Prostate Cancer Awareness Month
Left to right: Sunrise Hosts David Koch & Melissa Doyle, Dr Anthony Lowe, CEO, Prostate Cancer Foundation Australia, Sunrise Presenters Natalie Barr, Mark Beretta. There has been a..
NOT FOR PROFIT: Shepherd branding at Father of the Year implemented with military precision
Left to right: Australian Father of the Year Air Chief Marshal (retired) Angus Houston, 2010 AFOY recipient Mr Guy Cooper It’s one thing to have a high profile national award that ..
SOCIAL MEDIA CAMPAIGNS: Fully Sick Rapper teaches cough manners to the masses
Palin Communications worked with Australia’s Youtube sensation the Fully Sick Rapper to educate people on the importance of correct cough etiquette. ‘Don’t cough on my head&r..
BRANDED STUNTS: Global media gagging for record sword swallow
Every now and then an idea comes out of a brainstorm that everyone knows will work. After a session of trying to dream up ways to promote Buscopan's ability to relieve stomach aches and cramps..
AWARENESS RAISING: Giant guide dog tours Sydney for access rights…and a new name!
Coverage in The Sydney Morning Herald as the "Big Dog" visits the Sydney Opera House When the opportunity came to launch the biggest guide dog model anyone had ever seen, Palin Communications ..
MEDIA RELATIONS: New pack for men diagnosed with localised prostate cancer
Palin Communications worked with the Prostate Cancer Foundation of Australia (PCFA) to coordinate the media launch of the Localised Prostate Cancer Pack at Parliament House Canberra on 31 May 2011..
TRADE LAUNCH: Nasaleze springs into pharmacy
In the lead-up to Spring 2009, Palin Communications was commissioned by SASMAR Consumer Healthcare to implement a trade-focused PR campaign to help launch Nasaleze into Australian community pharma..
FUNDRAISING: Palin drives colourful results for Loud Shirt Day
A colourful bunch - NSW Premier Kristina Kenneally (centre) along with NSW MPs and Shepherd Centre student Alexander Ladas Palin Communications "let their crazy out” again this year to h..
ETHICAL LAUNCH: Media attention for new ADHD option
Some media outlets are really locked into a negative mind set when dealing with specific health issues. Attention Deficit Hyperactivity Disorder (ADHD) ia a medical topic that occasionally br..
NOT FOR PROFIT: Deaf children keep pace at mainstream school
Back to school is a great seasonal opportunity for organisations like The Shepherd Centre to raise awareness of their programs and issues. The Shepherd Centre’s key objective is to prepa..
ISSUES MANAGEMENT: Panadol: Post-extortion relaunch
The recall of GlaxoSmithKline's (GSK) analgesic range in June 2000 following an extortion threat had wide ranging implications for the manufacturer, for community pharmacy and for consumers of an..
HEALTH CONFERENCES: GPCE captivates both delegates and media
Now in its twelfth year, the Sydney General Practitioner Conference and Exhibition (GPCE) is described as the most informative and comprehensive medical education conference available to GPs. ..
MEDICAL CONFERENCES: Healthy PR for a great conference
In August 2010 the Palin team helped out the Prostate Cancer Foundation of Australia with the PR around its international "Advancing Quality of Life” prostate cancer conference on the Austr..
ISSUES MANAGEMENT: Pan Pharmaceuticals – keeping the distance from a crisis
On the 28th of April 2003 Pan Pharmaceuticals had its manufacturing license suspended by the Therapeutic Goods Administration (TGA) sparking Australia's largest medicines recall. Following the..
CORPORATE PROFILING: Business focus on hearing health
Australian Hearing Managing Director, Steve Grundy Palin Communications worked with its client Australian Hearing to negotiate a double page corporate spread in the Feb 24 issue of BRW...
HEALTH DAYS AND WEEKS: "Don't turn a blind eye" - Guide Dogs NSW/ACT
Guide Dogs NSW/ACT and Palin Communications launch new campaign Palin Communications worked closely with Guide Dogs NSW to launch a new campaign, Don’t turn a blind eye, which aimed to encou..
SCHEDULING SWITCHES: DiFlucan One goes S3
Palin Communications teamed up with Pfizer Consumer Healthcare to raise awareness about thrush and communicate the OTC launch of DiFLUCAN One to healthcare professionals and consumers. Discuss..