Good PR can play a key role in changing public policy. There are countless examples, but one primary area of major PR success is in tobacco control, where groups with modest advertising resources like Action on Smoking and Health (ASH), the Cancer Council and various state-based advocates have won comprehensive victories by driving a constant barrage of editorial stories about the risks of second hand smoke and the public health benefits of tighter controls.
Read More
CORPORATE PROFILING: Business focus on hearing health
Australian Hearing Managing Director, Steve Grundy
Palin Communications worked with its client Australian Hearing to negotiate a double page corporate spread in the Feb 24 issue of BRW. The story was about the ways in which the organisation’s innovations are helping it deal with new business challenges and changing demographics. Click here to see the lead to the story in BRW.
Featured News
Palin helps amplify First Voice communication plan
Effective advocacy requires a unified voice with a consistent message. This holds true no m..
Featured Case Study
ETHICAL LAUNCH: Media attention for new ADHD option
Some media outlets are really locked into a negative mind set when dealing with specific health issues. Attention Deficit Hyperactivity Disorder (ADHD) ia a medical topic that occasionally br..
Featured Blog
Can PR help secure public funding?
Martin Palin - Friday, January 20, 2012