Has the environment changed for medical marketing in Australia? You bet it has.
Fifteen years ago Ray Moynihan was developing his feature series for the Financial Review on pharmaceutical company transparency. I remember he asked me then whether I thought any of the kerfuffle being triggered by he and other journalists (like Melissa Sweet who was then Health Editor at the Sydney Morning Herald) would lead to any tangible change in the way pharmaceutical companies operated in the future.
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Deaf children keep pace at mainstream school
Back to school is a great seasonal opportunity for organisations like The Shepherd Centre to raise awareness of their programs and issues.
The Shepherd Centre's key objective is to prepare hearing impaired children for mainstream school – so personal success stories featuring children preparing for "big school" will always provide great stories for journalists hungry for a relevant news angle.
Shepherd Centre graduate Rory Finlayson with his mum Alex
In the weeks leading up to the start of the new school year, Palin Communications distributed media materials outlining new data and liaised with NSW/ACT media to "package up" broadcast and print stories about school preparation for graduates.
Shepherd Centre "back to schoo" stories have run in The Daily Telegraph, The Canberra Times, The Liverpool Leader, Northside Chronicle and The Western Advocate(print and online) and on ABC Canberra nightly news, Prime Orange regional nightly news and a 2SM news bulletin.
Which goes to show what can be achieved when you pull together a news package (case studies, experts, innovative programs, new research, proud parents and cute talented children) with a relevant backdrop (children preparing to go back to school).
For some of the coverage click here and here.
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