Palin Communications worked with Australia’s Youtube sensation the Fully Sick Rapper to educate people on the importance of correct cough etiquette.

‘Don’t cough on my head’ was released along with research highlighting surprising findings on cough management and etiquette.

The video rap was featured on Today and Sunrise on the first week of its release, it even made Today’s Most Clicked segment.

The video has had thousands of Youtube views and reached number five in Youtube’s chart for best education videos.

The catchy chorus encourages people to cough into their elbow in a bid to stop the spread of germs. This has struck a chord with many people who have been coughed on by impolite coughers. The video has encouraged the public to post their views across Facebook, Twitter and Youtube.

The video and the research form part of the ‘I hate people coughing on my head’ campaign. The campaign has built up quite a following on Facebook and the community keeps growing.

Bisolvon invested in the video as part of an integrated campaign to help raise awareness among consumers about the importance of cough etiquette and treating and managing coughs this winter.

To view the video and find out more visit http://www.facebook.com/ihatepeoplecoughing