Now in its twelfth year, the Sydney General Practitioner Conference and Exhibition (GPCE) is described as the most informative and comprehensive medical education conference available to GPs.

Recently Palin Communications worked with Reed Exhibitions to coordinate a PR plan to promote the 2007 GPCE. The meeting ran from Friday 18th May - Sunday 20th May with GPs attending workshops, seminars and trade exhibitions. It was the first time specific resources were committed to PR.

GPCE Sydney General Practitioner Conference

The media relations plan consisted of two phases. The first phase concentrated on early media relations to leverage and generate interest pre-conference and the second phase used the conference as a backdrop to coordinate daily news opportunities with print, radio and TV.

With a diverse mix of speakers, a broad range of seminars, practical workshops and innovative exhibitions there was a variety of news angles and the event generated significant media interest. The hot topics included obesity, ADHD, complementary medicines and the "ice" epidemic which is sweeping this country.