In August 2010 the Palin team helped out the Prostate Cancer Foundation of Australia with the PR around its international "Advancing Quality of Life" prostate cancer conference on the Australian Gold Coast.

Eminent speakers and advocates from all over Australia and the world made their way to Queensland for three days of presentations, discussions and debate.

A media interview at the "Advancing Quality of Life" prostate cancer conference on the Gold Coast.

Palin helped co-ordinate all the pre-conference promotions with community service announcements about the meeting running on Channel 9 and Channel 10 in Queensland. These CSA's were supplemented by paid ads in Queensland newspapers and radio stations. We convened a pre-conference media launch on the Gold Coast and this led to a series of news articles in the Gold Coast Bulletin, Courier Mail and Gold Coast Mail.

Professional groups like urologists, nurses and prostate cancer researchers were alerted to the conference via links on their website and reminders in their professional e-newsletters.

We decided to focus on one key theme for each day of the conference for media - with alerts and releases issued on testing and prevention on Day 1, intimacy and quality of life on Day 2 and fundraising for research on Day 3.

This generated widespread coverage in dozens of newspapers, hundreds of online stories, heaps of radio news bulletins around Australia as well as multiple TV news reports.

The team had a strong focus on the AAP newswire and the four newswire stories were picked up widely across the country via news web sites and local newspapers.

When you’ve invested all that time and effort into convening the big meeting, you want to make sure that the message gets out to more than just the delegates in the room.

A well co-ordinated PR campaign for your conference can certainly help you do that.