Palin Communications "let their crazy out" again this year to help The Shepherd Centre with media relations for Loud Shirt Day – raising awareness for deaf and hearing impaired kids.

This year was bigger and better with NSW Premiere Kristina Kenneally and a selection of Minister's going LOUD and proud in Parliamentary Question Time to help support the cause. The Minister's did a great job in donning their gaudiest garb with a brilliant effort from the likes of Reverend Fred Nile and the Speaker of the House Richard Torbay. Their show of support appeared in the SMH Diary with a big colourful photo and was picked up by The Daily Telegraph, local and online media.

A colourful bunch - NSW Premier Kristina Kenneally (centre) along with NSW MPs and Shepherd Centre student Alexander Ladas

Former Hi-5 star and radio personality Charli Delaney also joined in on the fun and was taken back to her Hi-5 days – sporting a bright outfit for a special Loud Shirt Day photo shoot. Charli's support helped the campaign out with its main objective which was to leverage media coverage ahead of the day to encourage people to participate and raise money!

The Sydney Swans, led by Coach Paul Roos, also turned up the volume again this year to ramp up support ahead of the day. The team made a fashion statement and donned some brilliant "loud" shirts for awaiting media. The Sydney Morning Herald, Channel 9, Channel 10 all ran stories as well as a selection of local papers.

Loud Shirt Day is a national event and all funds raised in NSW and the ACT benefit The Shepherd Centre. Regional media across NSW and the ACT as well as Sydney suburban media were a major target and began featuring preview stories for Loud Shirt Day around 5 weeks ahead of the day to ramp up participation and fundraising efforts. On the day media were offered photo and filming opportunities at local schools who were participating. WIN in Canberra and Prime in Albury both ran feature stories on the day and a raft of regional and metro radio stations ran interviews with Shepherd Centre representatives.