Has the environment changed for medical marketing in Australia? You bet it has.
Fifteen years ago Ray Moynihan was developing his feature series for the Financial Review on pharmaceutical company transparency. I remember he asked me then whether I thought any of the kerfuffle being triggered by he and other journalists (like Melissa Sweet who was then Health Editor at the Sydney Morning Herald) would lead to any tangible change in the way pharmaceutical companies operated in the future.
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Nasaleze springs into pharmacy
In the lead-up to Spring 2009, Palin Communications was commissioned by SASMAR Consumer Healthcare to implement a trade-focused PR campaign to help launch Nasaleze into Australian community pharmacies.
Following approval from SASMAR, Palin Communications secured the support of leading pharmacy luminary and media commentator Gerald Quigley, who supported the media releases and mentioned the product on his 3AW radio program.
Nasalese in Pharmacy Daily
Following extensive pharmacy-focused media relations and ongoing negotiation with pharmacy editors, Nasaleze editorial was featured in the following publications.
- Pharmacy eNews (18 Aug 09)
- Retail Pharmacy (Sept 09)
- Pharmacy Daily (20 Aug 09)
- Aust Journal of Pharmacy (Oct 09)
- Australian Pharmacist (Oct 09)
Hardly a result to be sneezed at! "It was a good PR program and I was pleased to be involved. I'm sure lots more pharmacists know about Nasaleze now than they did before the campaign,” said Quigley
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