Palin Communications provides a range of core communications services, including:

 

Media relations: This ranges from (1) proactive trade media campaigns which aim to enhance the image of organisations with their key business partners, through to (2) publicity campaigns in consumer media which aim to promote products, businesses or services to customers. It involves writing media material, negotiating with journalists and training media spokes people.

 

Professional relations programs: Healthcare organisations are typically dependent on health professionals who recommend their products and services. Building good relations with these groups can involve programs of sponsorship, professional education, business support, partnership and open communications. Palin Communications can help devise and implement programs that enhance relationships with these professional groups.

 

Issues and crisis management: Badly handled issues and crises have the potential to jeopardise the well-being of a company or brand. Palin Communications is experienced in providing an issues management service which incorporates

 

[1] monitoring issues,

 

[2] advising on developments,

 

[3] consulting on responses,

 

[4] handling logistics and

 

[5] liaising with media and

 

[6] training and briefing spokespeople. All of which ensures that companies deal effectively and proactively with emerging and current crises.

 

Campaign Management: Many organisations want to design and implement social marketing or promotional campaigns, which aim to change community attitudes or behaviour, but do not have the capacity, expertise or personnel in-house. Palin Communications can help research, design, test, implement and evaluate a broad range of social marketing campaigns in consultation with healthcare organisations.