Friday 3 June 2011 - Following recent business growth, health focused PR agency Palin Communications has expanded its team with the recruitment of Amy Medcalf as an Account Executive.

Amy joins the team following a stint as the Media Assistant at The Children's Hospital at Westmead, where she helped co-ordinate Bandaged Bear Day, the Teddy Bear's Picnic, Operation Art and the hospital's Ride to Work Day.

New recruit Amy Medcalf

Amy's appointment follows a series of new business wins for the health-focused PR agency in respiratory health, rheumatology, vaccines and also within its existing network of not-for-profit medical patient groups.

According to Managing Director Martin Palin, Amy's appointment will add important capacity at a time when demand for the specialist expertise of the team is increasing.

"Amy's exposure to the processes of health focused media relations means she is well placed to make a positive contribution to the many active health-related projects here in the agency. She has been personalising stories by co-ordinating case studies, supervising news crews at the hospital and co-ordinating live TV crosses, so this is all highly relevant experience. Our business is growing and so I expect the size and expertise of the team will continue to expand accordingly," said Palin.

For more information contact Martin Palin 0418 419 258, mpalin@palin.com.au