Has the environment changed for medical marketing in Australia? You bet it has.
Fifteen years ago Ray Moynihan was developing his feature series for the Financial Review on pharmaceutical company transparency. I remember he asked me then whether I thought any of the kerfuffle being triggered by he and other journalists (like Melissa Sweet who was then Health Editor at the Sydney Morning Herald) would lead to any tangible change in the way pharmaceutical companies operated in the future.
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Palin supports Movember 2011
Palin supports Movember 2011
Palin Communications will once again be working with our friends at the Prostate Cancer Foundation of Australia to raise awareness of men's health issues during November.
As in previous years, the male members of the team – led by Martin - will be doing their bit to get into the spirit of things too.
Martin Palin sporting his 2011 Movember contribution
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Welcome to the new age of big pharma transparency
Martin Palin - Thursday, April 05, 2012