Good PR can play a key role in changing public policy. There are countless examples, but one primary area of major PR success is in tobacco control, where groups with modest advertising resources like Action on Smoking and Health (ASH), the Cancer Council and various state-based advocates have won comprehensive victories by driving a constant barrage of editorial stories about the risks of second hand smoke and the public health benefits of tighter controls.
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Fundraising meets weight loss in new charity challenge
Fundraising meets weight loss in new charity challenge
People commit to doing lots of different things to raise funds for charity these days – wear loud shirts, grow a mo’, put on a red nose.
But imagine if the challenge to which you were committing could actually improve your health?
This is the premise underpinning a new local trial of a cause-related marketing campaign called the achievit® Charity Challenge
It focuses on the Penrith area and is underpinned by a partnership between the Luke Priddis Foundation and iNova’s very low energy diet (VLED) supplement achievit. It encourages people to commit to losing a few kilos – and invite their friends to sponsor them along the way.
It was launched on Wednesday 7th December with some on the ground "taste testing” in Penrith Westfield, an advertorial in the Penrity Press and some accompanying social media engagement via a campaign Facebook page.
Hopefully it can generate some interest, raise funds for a good cause and help people shed a few kilos – either in the lead up to Christmas or (perhaps more likely) as part of their New Year’s resolution.
To find out more about the campaign head to facebook.com/theachievitcharitychallenge, or if you have a New Year weight loss objective of your own, join the cause at everydayhero.com.au/achievitcharitychallenge!
But imagine if the challenge to which you were committing could actually improve your health?
This is the premise underpinning a new local trial of a cause-related marketing campaign called the achievit® Charity Challenge
It focuses on the Penrith area and is underpinned by a partnership between the Luke Priddis Foundation and iNova’s very low energy diet (VLED) supplement achievit. It encourages people to commit to losing a few kilos – and invite their friends to sponsor them along the way.
It was launched on Wednesday 7th December with some on the ground "taste testing” in Penrith Westfield, an advertorial in the Penrity Press and some accompanying social media engagement via a campaign Facebook page.
Hopefully it can generate some interest, raise funds for a good cause and help people shed a few kilos – either in the lead up to Christmas or (perhaps more likely) as part of their New Year’s resolution.
To find out more about the campaign head to facebook.com/theachievitcharitychallenge, or if you have a New Year weight loss objective of your own, join the cause at everydayhero.com.au/achievitcharitychallenge!
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