Palin Communications can help you in the following ways:

·          Establishment of a dedicated web address or domain that relates specifically to your business or campaign

·          Design, implementation and ongoing management of that web presence with a sophisticated content management system that will facilitate data capture and direct marketing

·          Dedicated strategies to capture and confirm email addresses of key target groups, consumers from particular demographics and key corporate decision makers

·          Implementation of an online editorial program – targeting relevant web sites, electronic newsletters and online communities

·          Development of a direct marketing program, underpinned by regular e-bulletins or emails under the auspices of your campaign or company

·          Provision of sales leads and other intelligence from the campaign to your sales and marketing staff

·          Development of a cohesive communications strategy that links the online strategy with your broader marketing program (eg, PR and media relations, direct mail, specialist conferences etc)

·          Development of specific programs to drive substantial relevant traffic to our dedicated site