In the lead up to Spring 2009, Palin Communications was commissioned by SASMAR Consumer Healthcare to implement a trade-focused PR campaign to help launch Nasaleze into Australian community pharmacies.

Following approval from SASMAR, Palin Communications secured the support of leading pharmacy luminary and media commentator Gerald Quigley, who supported the media releases and mentioned the product on his 3AW radio program.

Following extensive pharmacy-focused media relations and ongoing negotiation with pharmacy editors, Nasaleze editorial was featured in the following publications.