PALIN AWARDS

2000: Panadol: Recovery from Recall. Australian Journal of Pharmacy Public Relations Campaign of the Year – Winner and GlaxoSmithKline Medical Marketing Pyramid Award – Runner Up. When GSK’s analgesics products returned to the market in mid 2000 following a recall triggered by an extortion attempt, Palin Communications PR strategy played a key role leveraging consumer trust and maximising the long term equity in the brands.

2005: Switching DiFlucan One into Pharmacy. Australian Journal of Pharmacy Best Pharmacy PR Campaign of the Year – Highly Commended. A program to educate women about vaginal thrush was launched in the light of new research that showed women are both reluctant to discuss the condition with each other and resistant to new treatment approaches.

2007: Raising Awareness about the Adjustable Gastric Band. Public Relations Institute of Australia NSW State Awards for Excellence – Highly Commended. A combination of consumer media relations, celebrity endorsement and healthcare professional education to promote the life changing benefits of the gastric band for morbidly obese people.

2009: Launch of the “Hearing Health” report. Public Relations Institute of Australia NSW Golden Target Awards – Commended Campaign. A campaign to raise awareness about the risks to hearing health of overzealous iPod use.

2010: “I hate people coughing on my head!” for Bisolvon. Australian Self Medication Industry Best Public Relations initiative. Winner – Australian Journal of Pharmacy Best Pharmacy PR Campaign of the Year – Highly Commended. A high profile combination of social media engagement, media relations, educational video production and brand sponsorship to educate consumers on cough etiquette.

2011: Using PR to secure public funding for The Shepherd Centre. Australian Public Relations Institute NSW PR Golden Target Awards – Shortlisted. With elections looming at a range of levels, a campaign was implemented which highlighted the savings to the public purse that would inevitably result from helping hearing impaired children progress to mainstream schools.