Services

Healthcare focused media relations:

We’ve been promoting health-related stories to the Australian media for 15 years. You develop a pretty sharp news sense with that kind of experience.

Whether it is medical journalists in the TV news rooms, chiefs of staff at evening current affairs programs, editors of the health pages in the consumer mags, producers of radio programs, reporters at healthcare professional journals, news editors of websites or those doing the health rounds on the daily metropolitan newspapers, we’ve worked with them all on positive stories.

Just about every project we’ve ever done has had a media relations component. Consultants get chosen to work at Palin because they understand media relations. Simple as.

Healthcare social & digital campaigns

Palin Communications understands from experience the PR potential of social media. We have implemented a wide range of award winning health-focused campaigns that harness the potential of social media to build communities of people affected by specific health issues and drive increased awareness of new treatment options.

Social media is uniquely placed to help build communities of people who are affected by a particular health condition or who might be looking for a certain type of solution. This reality is reflected in the many social media success stories featured on the Palin Communications website.

Whether it is driving traditional editorial interest in social media campaigns, turning an online “buzz” into strong advocacy for a particular product or ensuring that all the elements come together in a way that complies with your company’s social media policy, Palin Communications can help achieve it all.

Stakeholder management

Good PR is not driven by what you say about your products and issues. It is driven by what other people say about them.  With Palin’s “10 step plan” to better stakeholder management, we will help you secure support, leverage your relationships and amplify the message by showing who else supports it

Good stakeholder management also enhances corporate reputation. We’d love to show you how.

Issues and crisis management

We’ve helped companies handle media interest in extortions, product recalls, lost court cases, negative research and regulatory knock backs.

We’ve also run industry-endorsed workshops on “best practice” crisis management. The basis for mitigating the impact of this interest is preparedness, diligent stakeholder management, scenario planning and message rehearsal. And nimbleness. When it breaks you need to move real fast. But you only know where to move TO if you’ve done the preparation.

Product launches and switches

You might only get one chance to launch a legitimate PR campaign around a new compound. A switch from prescription-only to OTC might be your one opportunity to raise awareness about your medicine.

We’ve launched dozens of medical compounds in Australia via targeted, code-compliant, KOL-supported PR campaigns. Our up to date media relationships ensure you get the best “bang for you buck” when you commission us to help with your campaign

Health resources

Educational videos, Facebook campaign pages, disease-focused web domains, community service announcements, posters, flyers, booklets.

We’ve done them all. They appear in a range of case studies featured on this site. And they can all play a key role in maximising the success of your healthcare PR campaign.