Good PR can play a key role in changing public policy. There are countless examples, but one primary area of major PR success is in tobacco control, where groups with modest advertising resources like Action on Smoking and Health (ASH), the Cancer Council and various state-based advocates have won comprehensive victories by driving a constant barrage of editorial stories about the risks of second hand smoke and the public health benefits of tighter controls.
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Healthcare Issues and Crisis Management
Healthcare Issues and crisis management
We’ve helped companies handle media interest in extortions, product recalls, lost court cases, negative research and regulatory knock backs. We’ve also run industry-endorsed workshops on “best practice” crisis management. The basis for mitigating the impact of this interest is preparedness, diligent stakeholder management, scenario planning and message rehearsal. And nimbleness. When it breaks you need to move real fast. But you only know where to move TO if you’ve done the preparation.
Featured News
Palin helps amplify First Voice communication plan
Effective advocacy requires a unified voice with a consistent message. This holds true no m..
Featured Case Study
HEALTH DAYS AND WEEKS: "Don't turn a blind eye" - Guide Dogs NSW/ACT
Guide Dogs NSW/ACT and Palin Communications launch new campaign Palin Communications worked closely with Guide Dogs NSW to launch a new campaign, Don’t turn a blind eye, which aimed to encou..
Featured Blog
Can PR help secure public funding?
Martin Palin - Friday, January 20, 2012