Good PR can play a key role in changing public policy. There are countless examples, but one primary area of major PR success is in tobacco control, where groups with modest advertising resources like Action on Smoking and Health (ASH), the Cancer Council and various state-based advocates have won comprehensive victories by driving a constant barrage of editorial stories about the risks of second hand smoke and the public health benefits of tighter controls.
Read More
Healthcare Media Relations
Healthcare Media Relations
We’ve been promoting health-related stories to the Australian media for 15 years. You develop a pretty sharp news sense with that kind of experience.
Whether it is medical journalists in the TV news rooms, chiefs of staff at evening current affairs programs, editors of the health pages in the consumer mags, producers of radio programs, reporters at healthcare professional journals, news editors of websites or those doing the health rounds on the daily metropolitan newspapers, we’ve worked with them all on positive stories.
Just about every project we’ve ever done has had a media relations component. Consultants get chosen to work at Palin because they understand media relations. Simple as.
Featured News
Palin helps amplify First Voice communication plan
Effective advocacy requires a unified voice with a consistent message. This holds true no m..
Featured Case Study
NOT FOR PROFIT: Deaf children keep pace at mainstream school
Back to school is a great seasonal opportunity for organisations like The Shepherd Centre to raise awareness of their programs and issues. The Shepherd Centre’s key objective is to prepa..
Featured Blog
Can PR help secure public funding?
Martin Palin - Friday, January 20, 2012