Good PR can play a key role in changing public policy. There are countless examples, but one primary area of major PR success is in tobacco control, where groups with modest advertising resources like Action on Smoking and Health (ASH), the Cancer Council and various state-based advocates have won comprehensive victories by driving a constant barrage of editorial stories about the risks of second hand smoke and the public health benefits of tighter controls.
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Healthcare Product Launches and Switches
Healthcare product launches and switches
ou might only get one chance to launch a legitimate PR campaign around a new compound. A switch from prescription-only to OTC might be your one opportunity to raise awareness about your medicine. We’ve launched dozens of medical compounds in Australia via targeted, code-compliant, KOL-supported PR campaigns. Our up to date media relationships ensure you get the best “bang for you buck” when you commission us to help with your campaign
Featured News
Palin helps amplify First Voice communication plan
Effective advocacy requires a unified voice with a consistent message. This holds true no m..
Featured Case Study
NOT FOR PROFIT: Shepherd branding at Father of the Year implemented with military precision
Left to right: Australian Father of the Year Air Chief Marshal (retired) Angus Houston, 2010 AFOY recipient Mr Guy Cooper It’s one thing to have a high profile national award that ..
Featured Blog
Can PR help secure public funding?
Martin Palin - Friday, January 20, 2012