Good PR can play a key role in changing public policy. There are countless examples, but one primary area of major PR success is in tobacco control, where groups with modest advertising resources like Action on Smoking and Health (ASH), the Cancer Council and various state-based advocates have won comprehensive victories by driving a constant barrage of editorial stories about the risks of second hand smoke and the public health benefits of tighter controls.
Read More
Healthcare Social and Digital Campaigns
Healthcare social and digital Relations
Palin Communications understands from experience the PR potential of social media.
We have implemented a wide range of award winning health-focused campaigns that harness the potential of social media to build communities of people affected by specific health issues and drive increased awareness of new treatment options. Social media is uniquely placed to help build communities of people who are affected by a particular health condition or who might be looking for a certain type of solution.
This reality is reflected in the many social media success stories featured on the Palin Communications website. Whether it is driving traditional editorial interest in social media campaigns, turning an online “buzz” into strong advocacy for a particular product or ensuring that all the elements come together in a way that complies with your company’s social media policy, Palin Communications can help achieve it all.
Featured News
Palin helps amplify First Voice communication plan
Effective advocacy requires a unified voice with a consistent message. This holds true no m..
Featured Case Study
ETHICAL LAUNCH: Media attention for new ADHD option
Some media outlets are really locked into a negative mind set when dealing with specific health issues. Attention Deficit Hyperactivity Disorder (ADHD) ia a medical topic that occasionally br..
Featured Blog
Can PR help secure public funding?
Martin Palin - Friday, January 20, 2012