Has the environment changed for medical marketing in Australia? You bet it has.
Fifteen years ago Ray Moynihan was developing his feature series for the Financial Review on pharmaceutical company transparency. I remember he asked me then whether I thought any of the kerfuffle being triggered by he and other journalists (like Melissa Sweet who was then Health Editor at the Sydney Morning Herald) would lead to any tangible change in the way pharmaceutical companies operated in the future.
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Back to school and other PR opportunities
Back to school and other PR opportunities
There are certain months when journalists are looking for certain types of stories. So why not make life easy for them (and increase your chances of success) by learning the seasonal formulas that can help drive more media interest in your brand or issues.
Posted on: 23-Jan-2012
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