Has the environment changed for medical marketing in Australia? You bet it has.
Fifteen years ago Ray Moynihan was developing his feature series for the Financial Review on pharmaceutical company transparency. I remember he asked me then whether I thought any of the kerfuffle being triggered by he and other journalists (like Melissa Sweet who was then Health Editor at the Sydney Morning Herald) would lead to any tangible change in the way pharmaceutical companies operated in the future.
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Branded stunt delivers PR value
Branded stunt delivers PR value
Another day another stunt. But how do you secure media interest? And having done that, how do you get the branding in there? And having done that, how do you turn it into a social media success?
Posted on: 23-Jan-2012
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Welcome to the new age of big pharma transparency
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