Has the environment changed for medical marketing in Australia? You bet it has.
Fifteen years ago Ray Moynihan was developing his feature series for the Financial Review on pharmaceutical company transparency. I remember he asked me then whether I thought any of the kerfuffle being triggered by he and other journalists (like Melissa Sweet who was then Health Editor at the Sydney Morning Herald) would lead to any tangible change in the way pharmaceutical companies operated in the future.
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Health days and weeks
Health days and weeks
Media outlets do not cover stories just because some someone as decreed a particular day 'Disease X Awareness Day'. But if you‘ve got a real story and you understand what a good medical news package looks like, then there are ways to use special days as relevant backdrops to your PR efforts...
Posted on: 23-Jan-2012
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Welcome to the new age of big pharma transparency
Martin Palin - Thursday, April 05, 2012