Good PR can play a key role in changing public policy. There are countless examples, but one primary area of major PR success is in tobacco control, where groups with modest advertising resources like Action on Smoking and Health (ASH), the Cancer Council and various state-based advocates have won comprehensive victories by driving a constant barrage of editorial stories about the risks of second hand smoke and the public health benefits of tighter controls.
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Striking when the competition is less
Striking when the competition is less
Promoting health-related news is a competitive business. Every day there are winners and losers. So doesn’t it make sense to launch your campaign at a quiet time of the week? Or indeed a quiet time of the year?
Posted on: 24-Jan-2012
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