Has the environment changed for medical marketing in Australia? You bet it has.
Fifteen years ago Ray Moynihan was developing his feature series for the Financial Review on pharmaceutical company transparency. I remember he asked me then whether I thought any of the kerfuffle being triggered by he and other journalists (like Melissa Sweet who was then Health Editor at the Sydney Morning Herald) would lead to any tangible change in the way pharmaceutical companies operated in the future.
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Timed to Perfection
Timed to Perfection
Embargoes, exclusives, background briefings and advance notice. How do you get the timing and priorities right when media is just so competitive?
Posted on: 23-Jan-2012
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