Promoting health-related news is a competitive business. Every day there are winners and losers. So doesn’t it make sense to launch your campaign at a quiet time of the week? Or indeed a quiet time of the year?

There are certain months when journalists are looking for certain types of stories.  So why not make life easy for them (and increase your chances of success) by learning the seasonal formulas that can help drive more media interest in your brand or issues.

Another day another stunt. But how do you secure media interest?  And having done that, how do you get the branding in there? And having done that, how do you turn it into a social media success?

If you could use PR to help secure public funding for your organisation or product, then surely your PR will have paid for itself. But what kind of buttons do you push (and when do you push them)  given the stakes are so high?

Media outlets do not cover stories just because some someone as decreed a particular day 'Disease X Awareness Day'. But if you‘ve got a real story and you understand what a good medical news package looks like, then there are ways to use special days as relevant backdrops to your PR efforts...

You've got a great conference lined up. Fantastic speakers. Eager delegates. Hot topics. Now, how do we get Channel 9 News to come along?

Embargoes, exclusives, background briefings and advance notice. How do you get the timing and priorities right when media is just so competitive?