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Welcome to Marty's Medical Musings
We love doing healthcare PR at Palin. And we've got views about the best way to do it. We're proud of
and we like to tell people what we've
So whether you want to check out the
latest written blog
from Marty below, watch our
latest video production
, get some 'tips' for improving your PR function or catch up on our
latest success stories
, this is where you do it.
Making a call on passive vaping
Client contributions to great campaigns
Put down the cap, pick up the plane ticket.
Efficiency is more than a cliché in Australian healthcare
Blockchain and healthcare: Government policy the main barrier to adoption?
Doubts and scrutiny in public health
Options for funding better access to medicines
The re-imagining of health PR
The creative conundrum and other dilemmas in big Pharma marketing
Firing up the machine to turn a launch into a campaign
More blurred lines when opinions become news
Segmentation of the GP community can support effective communication of new HCV treatments
Media obsession with drug misuse defies balance
Seven steps to a positive reputation for Australian medical companies
Why the hepatitis C community needs effective healthcare communications
Social media and reputation: Simplifying the equation for Australian healthcare companies
PR’s constant renewal
When content is not strategy (or how to get retweeted to millions of followers)
From awareness to activation: Direct to consumer campaigns for big medical companies
Some future (obvious and not so obvious) Australian trends in healthcare PR
Six things to know to kick start your PR career
Does PR Wag the Dog?
Reducing the risk of death
Price signals and medical care
The Trend Toward Independent Agencies in Healthcare PR
When diseases are no laughing matter
Does healthcare PR actually work?
Media cuts set to drive renewed interest in pre-packaged medical news
Can you be held to account for the social media links you don’t control?
Integrating social media, digital marketing and public relations
Mixing medical and marketing messages to maximise merit
The money or the box?
Welcome to the new age of big pharma transparency
Cracking the code to better ethical PR
Can PR help secure public funding?
Seven reasons why it makes sense to outsource PR & media relations
Seven things to ask a PR consultant before you contract them
Seven Top Tips for Healthcare PR
Frequently asked questions about Healthcare PR
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