Welcome to Marty's Medical Musings

We love doing healthcare PR at Palin. And we've got views about the best way to do it. We're proud of our campaigns and we like to tell people what we've achieved.

So whether you want to check out the latest written blog from Marty below, watch our latest video production, get some 'tips' for improving your PR function or catch up on our latest success stories, this is where you do it.


Martin Palin

Managing Director, Palin Communications
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Recent Posts

Making a call on passive vaping

I’m calling it on passive vaping.

I say that in 15 years scientists will conclude that the public health risks associated with second hand vaping are negligible.

I’ve looked at the research, considered the importance of quantities in relation to toxins, reflected on my own experiences, used a dose of deduction and I’m calling it.

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Topics: PUBLIC HEALTH, Vaping, E-Cigarette, Nicotine

Efficiency is more than a cliché in Australian healthcare

Imagine a lobbying program that pushed for no more funds to be given to the Australian health system. Or a PR campaign that urged no more investment in medical science.

Imagine if the campaign catchcry was “We’ve got enough. We just need to use it better!”

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Topics: Healthcare PR, opinion, healthcare variation

Doubts and scrutiny in public health

Driving to work I heard ABC radio report on a new study suggesting that one in four Australian teenagers are at risk of having a “probable serious mental illness”.

You can find the full published report here.

Two things occurred to me on hearing it.

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Topics: public relations, health, health communications, health public relations, PUBLIC HEALTH, health news, public health report

Options for funding better access to medicines


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Topics: health, pharmaceutical industry, health policy, medicines, pbs

The re-imagining of health PR

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Topics: public relations, health PR, healthcare pr blog, healthcare, PR, change

The creative conundrum and other dilemmas in big Pharma marketing

There were three standout themes for health-focused PR agencies in the latest Pharma In Focus White Paper (Marketing in Australian Pharmaceutical Companies in 2015/16). They were creativity, procurement and quality.

First creativity. Boy, what a can of worms! Agencies say clients “place little value on creative solutions, preferring a tried and tested approach”. Well that may be the case with some companies. But agencies also acknowledge that clients “called for creativity in tackling problems”.

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Topics: Healthcare PR, public relations, pharma, PR, creativity, strategy

Firing up the machine to turn a launch into a campaign

What kind of communications approach can turn the launch of a new report or new clinical data into a real campaign of advocacy?

It’s a more important question than people realise.

Marketers get all worked up about the possibility of using PR because they’ve got some new clinical paper being published or they’ve commissioned some expert to do a big review of their disease area.

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Topics: Healthcare PR, public relations, health PR, PR, disease awareness, advocacy

More blurred lines when opinions become news

Why are Sonia Kruger’s views on immigration regarded as legitimate news?

It’s a question some very experienced and respected journalists continue to wrestle with.

ABC broadcaster Richard Glover seemed at a loss recently to explain how someone’s views on immigration could possibly constitute genuine news.

He commented last week1 that “the surprise for me is that [celebrity opinions] are picked up by other media and then reported as if it’s news in itself. It is a change from even five years ago”.

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Topics: Healthcare PR, PR, newsworthiness, journalism, opinion, content, news, media, Sonia Kruger, new media

Media obsession with drug misuse defies balance

There were an estimated 25,000 raucous people at the regional music festival Groovin’ the Moo in Maitland on the Anzac Weekend.

I was there with my family and the crowd were remarkably well behaved. One bloke – clearly unfamiliar with old codgers like me so close to the front at such an event - exclaimed “A DZ dad!” and kissed me on the cheek as DZ Deathrays were warming up.

Security and police were everywhere (especially later in the day) and they mingled comfortably with the crowd, keeping an eye on unruly behaviour.

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Topics: health, health PR, alcohol, substance misuse, healthcare, drugs, music festival

Seven steps to a positive reputation for Australian medical companies

For all the talk about the importance of a “positive corporate reputation”, there is surprisingly little written about what tangible actions you should take to build one. What specific themes should be the focus for Australian medical and pharmaceutical companies that aspire to lift their organisational reputation?

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Topics: Healthcare PR, health PR, pharma, blog, healthcare pr blog, martin palin, pharmaceutical industry, corporate profile, Corporate reputation


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