Welcome to Marty's Medical Musings

We love doing healthcare PR at Palin. And we've got views about the best way to do it. We're proud of our campaigns and we like to tell people what we've achieved.

So whether you want to check out the latest written blog from Marty below, watch our latest video production, get some 'tips' for improving your PR function or catch up on our latest success stories, this is where you do it.


Blockchain and healthcare: Government policy the main barrier to adoption?

The Federal Government announced in the May Budget the creation of a ‘My Health Record’ for every Australian that will begin from mid 2018. But just as this centralised and expensive project achieves launch velocity, a relatively new technology is gaining traction that could change record keeping, the Internet and almost every aspect of life. That technology is BLOCKCHAIN.

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Topics: Healthcare PR, health, blog, barriers

Doubts and scrutiny in public health

Driving to work I heard ABC radio report on a new study suggesting that one in four Australian teenagers are at risk of having a “probable serious mental illness”.

You can find the full published report here.

Two things occurred to me on hearing it.

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Topics: public relations, health, health communications, health public relations, PUBLIC HEALTH, health news, public health report

Options for funding better access to medicines


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Topics: health, pharmaceutical industry, health policy, medicines, pbs

Media obsession with drug misuse defies balance

There were an estimated 25,000 raucous people at the regional music festival Groovin’ the Moo in Maitland on the Anzac Weekend.

I was there with my family and the crowd were remarkably well behaved. One bloke – clearly unfamiliar with old codgers like me so close to the front at such an event - exclaimed “A DZ dad!” and kissed me on the cheek as DZ Deathrays were warming up.

Security and police were everywhere (especially later in the day) and they mingled comfortably with the crowd, keeping an eye on unruly behaviour.

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Topics: health, health PR, alcohol, substance misuse, healthcare, drugs, music festival

Why the hepatitis C community needs effective healthcare communications

The recently announced $1 billion Government spend on breakthrough hepatitis C treatments is a major milestone that gives hope to the 230,000 Australia’s living with the disease. The aim is to eradicate hepatitis C within a generation in what has been billed as the biggest PBS announcement since the HPV National Immunization Program.

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Topics: Awareness, Medical marketing, health, health PR


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