Welcome to Marty's Medical Musings

We love doing healthcare PR at Palin. And we've got views about the best way to do it. We're proud of our campaigns and we like to tell people what we've achieved.

So whether you want to check out the latest written blog from Marty below, watch our latest video production, get some 'tips' for improving your PR function or catch up on our latest success stories, this is where you do it.

 

The re-imagining of health PR

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Topics: public relations, health PR, healthcare pr blog, healthcare, PR, change

Firing up the machine to turn a launch into a campaign

What kind of communications approach can turn the launch of a new report or new clinical data into a real campaign of advocacy?

It’s a more important question than people realise.

Marketers get all worked up about the possibility of using PR because they’ve got some new clinical paper being published or they’ve commissioned some expert to do a big review of their disease area.

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Topics: Healthcare PR, public relations, health PR, PR, disease awareness, advocacy

Media obsession with drug misuse defies balance

There were an estimated 25,000 raucous people at the regional music festival Groovin’ the Moo in Maitland on the Anzac Weekend.

I was there with my family and the crowd were remarkably well behaved. One bloke – clearly unfamiliar with old codgers like me so close to the front at such an event - exclaimed “A DZ dad!” and kissed me on the cheek as DZ Deathrays were warming up.

Security and police were everywhere (especially later in the day) and they mingled comfortably with the crowd, keeping an eye on unruly behaviour.

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Topics: health, health PR, alcohol, substance misuse, healthcare, drugs, music festival

Seven steps to a positive reputation for Australian medical companies

For all the talk about the importance of a “positive corporate reputation”, there is surprisingly little written about what tangible actions you should take to build one. What specific themes should be the focus for Australian medical and pharmaceutical companies that aspire to lift their organisational reputation?

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Topics: Healthcare PR, health PR, pharma, blog, healthcare pr blog, martin palin, pharmaceutical industry, corporate profile, Corporate reputation

Why the hepatitis C community needs effective healthcare communications

The recently announced $1 billion Government spend on breakthrough hepatitis C treatments is a major milestone that gives hope to the 230,000 Australia’s living with the disease. The aim is to eradicate hepatitis C within a generation in what has been billed as the biggest PBS announcement since the HPV National Immunization Program.

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Topics: Awareness, Medical marketing, health, health PR

 

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