Welcome to Marty's Medical Musings

We love doing healthcare PR at Palin. And we've got views about the best way to do it. We're proud of our campaigns and we like to tell people what we've achieved.

So whether you want to check out the latest written blog from Marty below, watch our latest video production, get some 'tips' for improving your PR function or catch up on our latest success stories, this is where you do it.


Why the hepatitis C community needs effective healthcare communications

The recently announced $1 billion Government spend on breakthrough hepatitis C treatments is a major milestone that gives hope to the 230,000 Australia’s living with the disease. The aim is to eradicate hepatitis C within a generation in what has been billed as the biggest PBS announcement since the HPV National Immunization Program.

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Topics: Awareness, Medical marketing, health, health PR

When content is not strategy (or how to get retweeted to millions of followers)

People who work in PR are used to explaining to clients that a good media relations strategy is almost always completely detached from the content of "the media release". 

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Topics: Healthcare PR, Best Practice PR, Social Media and Community, Medical marketing

From awareness to activation: Direct to consumer campaigns for big medical companies

The bulk of medical marketing efforts for prescription medicines and medical devices have historically been directed at doctors and other healthcare professionals. These days however the buzz words are “patient empowerment”, “consumer focus” and “consumer health literacy”.

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Topics: Healthcare PR, Best Practice PR, Social Media and Community, patient activation, Medical marketing


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