Welcome to Marty's Medical Musings

We love doing healthcare PR at Palin. And we've got views about the best way to do it. We're proud of our campaigns and we like to tell people what we've achieved.

So whether you want to check out the latest written blog from Marty below, watch our latest video production, get some 'tips' for improving your PR function or catch up on our latest success stories, this is where you do it.

 

More blurred lines when opinions become news

Why are Sonia Kruger’s views on immigration regarded as legitimate news?

It’s a question some very experienced and respected journalists continue to wrestle with.

ABC broadcaster Richard Glover seemed at a loss recently to explain how someone’s views on immigration could possibly constitute genuine news.

He commented last week1 that “the surprise for me is that [celebrity opinions] are picked up by other media and then reported as if it’s news in itself. It is a change from even five years ago”.

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Topics: Healthcare PR, PR, newsworthiness, journalism, opinion, content, news, media, Sonia Kruger, new media

 

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