Welcome to Marty's Medical Musings

We love doing healthcare PR at Palin. And we've got views about the best way to do it. We're proud of our campaigns and we like to tell people what we've achieved.

So whether you want to check out the latest written blog from Marty below, watch our latest video production, get some 'tips' for improving your PR function or catch up on our latest success stories, this is where you do it.

 

The creative conundrum and other dilemmas in big Pharma marketing

There were three standout themes for health-focused PR agencies in the latest Pharma In Focus White Paper (Marketing in Australian Pharmaceutical Companies in 2015/16). They were creativity, procurement and quality.

First creativity. Boy, what a can of worms! Agencies say clients “place little value on creative solutions, preferring a tried and tested approach”. Well that may be the case with some companies. But agencies also acknowledge that clients “called for creativity in tackling problems”.

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Topics: Healthcare PR, public relations, pharma, PR, creativity, strategy

Segmentation of the GP community can support effective communication of new HCV treatments

PBS figures show over 10,000 scripts have now been written for direct-acting antivirals (DAAs) for the treatment of Hepatitis C since their availability on PBS. Gilead’s Sovaldi (sofosbuvir) and Harvoni (ledipasvir/sofosbuvir) and BMS’s Daklinza (daclatasvir) have been on the PBS for over 12 weeks and clearly have a toehold in the market.

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Topics: pharma, marketing

Seven steps to a positive reputation for Australian medical companies

For all the talk about the importance of a “positive corporate reputation”, there is surprisingly little written about what tangible actions you should take to build one. What specific themes should be the focus for Australian medical and pharmaceutical companies that aspire to lift their organisational reputation?

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Topics: Healthcare PR, health PR, pharma, blog, healthcare pr blog, martin palin, pharmaceutical industry, corporate profile, Corporate reputation

 

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