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Doctors rally in obesity battle

Education campaign showcases important role of GPs in weight loss.

EDUCATION CAMPAIGN HIGHLIGHTED
THE CRUCIAL ROLE
GP'S PLAY
IN WEIGHT LOSS.

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Palin Communications worked with client iNova Pharmaceuticals to support the fourth iNova National Obesity Forum (iNOF) and the Doctor on Your Side education campaign.

The campaign highlights the crucial role that doctors can play in helping their patients manage their weight. Obesity expert Professor John Dixon, Head of Clinical Obesity Research at Baker IDI, highlighted results of the Weigh Forward clinical audit to over 300 delegates.

The report showed that GPs can be instrumental in reducing our current national obesity rate. Dr Ginni Mansberg, GP Weight Loss Alliance Ambassador and high-profile GP, also hosted a panel discussion featuring key GP Weight Loss Alliance members from around Australia highlighting barriers and top tips for assisting patients with weight loss issues.

A national media campaign was rolled out off the back of the conference.

Results

  • Over 73 new sign ups to the national GP Weight Loss Alliance network
  • Support and attendance from Dr Chris Zappala, President of the Australian Medical Association Queensland
  • High volume of earned media including a Ch10 Brisbane News exclusive
  • 5 TV stories featuring GP Weight Loss Alliance members

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