Palin eBook provides a roadmap for navigating the health-related social media landscape in Australia.
The Palin team has continued to develop new resources that help explain the latest trends and opportunities in healthcare PR.
The latest Palin eBook focuses on content marketing and social media for health-related organisations. It analyses the risks and measures them against the enormous benefits that result when companies get proactive about their educational content and promote that content strategically via social media.
It follows on from the eBook on “Patient Activation” and disease awareness programs that was published previously.
This is part of Palin’s ongoing push to encourage clients to consider the full breadth of what PR consultancies can offer within the context of new approaches to earned, owned, shared and bought media.
For more information go to EBOOKS PAGE... www.palin.com.au and click on the video blog or eBooks tabs.