Palin Communications and BMS Australia acknowledged as LinkedIn leaders with global award win for the “Best Use of LinkedIn” in PR Daily’s International 2020 Digital Marketing & Social Media Awards.
The strategic use of the global BMS LinkedIn page to promote the local business in Australia has won the “Best Use of LinkedIn” in PR Daily’s International 2020 Digital Marketing & Social Media Awards.
Palin Communications and Bristol Myers Squibb Australia combined to win the award with a program that drove huge growth in Australian followers, engagement rates, click through and overall reach. The content featured over 150 individual employees with stories that helped personalise, localise and bring to life the unique BMS corporate narrative.
“I’m so proud of the ongoing partnership with Palin Communications to deliver a market leading LinkedIn experience for BMS Australia,” said Alison Melville, Associate Director, Corporate Affairs.
According to Brendan Gannon, Marketing Manager for Awards Programs at Ragan Communications and PR Daily, Palin Communications and BMS Australia set themselves apart from an outstanding field of entrants.
“Their work was exceptional and displayed their innovative strategies for achieving success. Congratulations to them both.” said Gannon
Managing Director at Palin Communications, Martin Palin says the team regards it as a privilege to work with BMS Australia on a project that lets employees tell their stories about working together for patients every day.
“I think lots of Australian pharmaceutical companies underestimate the power of LinkedIn to build positive reputations externally and help teams connect internally. Our friends at BMS Australia certainly understand very well the corporate communications potential of a strong LinkedIn strategy,” added Palin.
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