They lend purpose and authenticity to the daily business of getting to work, feeling good about that, being part of a respectful team and progressing your own career.
They also help define a sense of “team” which is so crucial to a successful agency.
We’ve developed values and standards at Palin Communications for all the reasons above. They are based on internal discussions, Away Day sessions and brainstorms. They are informed by our annual survey of clients and our “Net Promoter” telephone questionnaire of key people in the industry.
The aim is to commit to these values and standards because (1) they are consistent with the needs and aspirations of our clients and (2) they are an articulation of the circumstances under which people are prepared to work at Palin Communications.
If we live and operate by these values and standards then the prospect of our working life being more fulfilling and stimulating will be greatly enhanced. A team that embraces these standards in the context of the agency’s heritage (deeply specialised health-focused PR) gives itself the best possible chance of being progressive, engaging, ethical, evolved, respected and commercially profitable.