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Health campaign jags major award

Coordinated campaign puts men’s toilet trouble in the spotlight

A CAMPAIGN TO ENCOURAGE MEN TO TALK TO THEIR DOCTOR ABOUT PROSTATE ISSUES WON TWO MAJOR AWARDS.

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Palin worked with long standing client GSK to develop and implement the PR elements for a men’s health campaign called “More than once a night man.”

The campaign incorporated media relations, social media amplification, stakeholder engagement and influencer support to raise the profile of benign prostatic hyperplasia (BPH) - among Australian men.

Results

  • Commended for a Golden Target Award in the health category by the Public Relations Institute of Australia
  • Won “Best Health Campaign” at the national 2015 PRIME awards
  • The number of men with BPH symptoms who were getting treated grew by 18%
  • More than 115,000 people viewed the campaign video on YouTube
  • 3,000 men completed a BPH symptom assessment form for their GP via the website
  • 1.5 million opportunities to see from earned editorial
  • Over 400,000 impressions from social media.
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