The Shephard Centre Hearling Loss

Hearing loss no barrier

Back to school milestone provides perfect backdrop for success stories

TRIGGERED POSITIVE MEDIA COVERAGE OF BACK TO SCHOOL WTH NEARLY 700,000 EARNED IMPRESSIONS.

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The Shepherd Centre, a leading charity organisation providing early intervention therapy for hearing impaired children, recently helped 47 families celebrate a huge milestone – watching their child head off to primary schools across NSW, ACT and Tasmania.

Following years of intensive therapy, these children will hit the ground running at ‘big school’, the vast majority with speech and language skills on par with - and sometimes exceeding - those of their hearing classmates.

The Shepherd Centre has an extraordinary track record of success with over 90 percent of the centre’s graduates heading to mainstream schools with outstanding communication skills.

As you can imagine, these milestones created a perfect opportunity for moving stories in major metro and suburban media. Palin worked with long-term client The Shepherd Centre to trigger positive media coverage highlighting the back-to-school campaign with stellar results.

Results

  • 700,000 opportunities to see key messages from earned editorial across the month
  • 3 front page stories
  • 2 TV stories
  • 10x inspiring families featured
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