Last night the Palin team, along with client GSK and cross functional agency Arterial Marketing, took home the prize for Best Public Health campaign for our work on the #MoreThanOnceANight initiative at the 2015 PRIME Awards.
The campaign raised the profile of benign prostatic hyperplasia (BPH) among Australian men, prompted thousands of them to fill out a BPH assessment form and triggered an increase in the number of men being treated for the condition.
By mid 2015, the number of men with BPH symptoms who were getting treated had grown by 18%. More than 115,000 people had viewed the films on YouTube, the website had received more than 60,000 visits with 3,000 men completing a BPH symptom assessment form for their GP.
The PRIME Awards program is designed to recognise and reward true excellence within the Australian Pharmaceutical and Life Sciences Industry (human health).
The campaign also received a commendation at the Public Relations Institute of Australia (PRIA) Victorian state Golden Target Awards earlier in the week.
Palin, GSK and Arterial celebrate a big win at the 2015 PRIME Awards in Sydney.