Banner-Olives in hand

Olive leaf extract helps reduce cardiovascular risk

Integrated campaign drives awareness and sales for natural therapy brand

GENERATED AWARENESS ON NEW RESEARCH THAT INDICATES OLIVE LEAF EXTRACT CAN REDUCE CARDIOVASCULAR DISEASE RISK FACTORS.

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Cardiovascular disease is the major cause of premature death worldwide with clear evidence that reducing risk factors like elevated blood pressure and cholesterol can help prevent this disease.

The Palin team worked with Comvita to shine a light on new research published in the European Journal of Nutrition, which indicated that olive leaf extract (OLE) can help reduce cardiovascular disease risk factors.

An integrated communications program was developed incorporating media relations, stakeholder engagement, pharmacy education and social media amplification.

Study co-author Professor Ian Rowland from the University of Reading presented his findings at the annual national Pharmacy conference on the Gold Coast and the campaign rolled out using the conference as a backdrop.

Results

  • Widespread media coverage a Channel 9 network exclusive that ran nationally and via the NBN regional network
  • 41 TV stories generated
  • Hosted a Pharmacy media dinner at APP conference which resulted in positive media coverage and strengthened relationships
  • 88% of coverage contained at least 2x key messages • 500 completions of training module (industry average 400)
  • Sales for Comvita’s OLE range increased by 73% year-on-year and 143% compared to 2014.
  • Comvita increased market share on OLE during this period.
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