Integrated campaign drives awareness and sales for natural therapy brand
Cardiovascular disease is the major cause of premature death worldwide with clear evidence that reducing risk factors like elevated blood pressure and cholesterol can help prevent this disease.
The Palin team worked with Comvita to shine a light on new research published in the European Journal of Nutrition, which indicated that olive leaf extract (OLE) can help reduce cardiovascular disease risk factors.
An integrated communications program was developed incorporating media relations, stakeholder engagement, pharmacy education and social media amplification.
Study co-author Professor Ian Rowland from the University of Reading presented his findings at the annual national Pharmacy conference on the Gold Coast and the campaign rolled out using the conference as a backdrop.