Click any service below for more details. We work with our healthcare and medical clients to turn industry and business insights into award-winning campaigns that build healthcare brands, grow categories and drive sales.
Sharpen your message and rehearse its delivery at a tailor-made media training session. You’ll learn how to package stories, deliver news grabs and position your launch with a practical hands-on session to help you maximise “earned” media opportunities.
Corporate Social Media
Social media is uniquely placed to help build communities impacted by a particular health condition or looking for a certain type of solution.
Put your solution to a specific disease into the spotlight with a tailored “disease awareness” campaign incorporating editorial coverage, content marketing, celebrity ambassadors, social media and advocacy from patient groups and influencers.
We’ve been promoting health-related stories to the Australian media for over 20 years. You develop a pretty sharp news sense with that kind of experience.
Social & Digital Campaigns
Palin can help you drive a professional social media program to build communities affected by a particular health condition or who might be advocating for a certain type of solution.
With Palin’s “10 step plan” to better stakeholder management, we will help you secure support, leverage your relationships and amplify the message by showing who else supports it.
Issue & Crisis Management
We’ve helped companies handle media interest in extortions, product recalls, lost court cases, negative research and regulatory knockbacks. We’ve also run industry-endorsed workshops on “best practice” crisis management.
Product Launches & Switches
We’ve launched dozens of medical compounds in Australia via targeted, code-compliant, KOL-supported PR campaigns using our current media relationships to give you excellent coverage and "bang for your buck”.
Video and Resources
Palin Communications has integrated compelling video content into many award-winning PR campaigns. It is often a key role in maximising the success of your health-related PR campaign.
Events can be an integral part of effective PR. They can provide a focus for stakeholder engagement, an opportunity for media and a point of engagement for consumers.
Let people experience your brand first hand via tactics such as sampling, brief risk assessments, or contributing to a new “World Record” to deliver an opportunity for direct engagement with your audience.
Research, commissioned surveys and newsworthy insights help create best-practice PR campaigns and their impact on attitudes, behaviour, awareness, and more.
Palin Pet Projects
We're all about health - whether human or animal. So if your focus is on pet owners, pet lovers, or pet-related healthcare professionals – we’re here to help.
Check Our Resources
Take a look at our eBooks, Blogs, Vlogs and daily Palin Medical News for relevant industry commentary and context.