If the COVID pandemic has been a lottery for small business, then independent PR agencies look to have been among the major winners.
Independent health-focused PR agencies like Palin Communications have been building out their teams and trying to meet the demand for experienced health communications practitioners ever since news of the pandemic broke in early 2020.
Managing Director at Palin Communications, Martin Palin, says increased demand has come in a number of different forms.
“There have been projects which are clearly COVID-related. We’ve been helping organisations like the National COVID-19 Clinical Evidence Taskforce manage stakeholder engagement and raise awareness of the incredibly important work they do. There has also been increased work for us in areas like personal protective equipment, vaccines and telehealth,” says Palin.
The emergence of an acceptable ‘work from home’ culture among Australian pharmaceutical companies has also been a major driver.
“Our Australian pharma clients found themselves – almost overnight – needing to manage and communicate with a massive, diverse and remote workforce. They all had their own culture and values so the challenge immediately became one of internal communications. How was the internal communications strategy going to engage the workforce while living up to the values of innovation and inclusion on which so many of these companies are built? The truth is that agencies like ours have never been asked previously to focus so much of our work and attention on internal communications. But it’s grown enormously,” says Palin.
Palin says he wants to grow the team to help meet the growing demand for highly specialised health and pharma communications specialists.
“If you’re going to work in communications, then there is no better space than health. We get to raise awareness of diseases, promote medical innovations, encourage better health and advocate improved access for patients to evidence-based medicines. We’re always on the look out for bright health-focused communicators. Probably now more than ever,” added Palin.
The latest recruitment ad for Palin Communications can be found at: