Palin Communications and its partners - AbbVie Australia and Franklin Women – have been awarded the 2020 PRIME Award for Corporate Responsibility for its Wikipedia ‘Edit-A-Thon’ to raise the profile for women in science, technology, engineering, mathematics and medicine (STEM).
In light of evidence that female scientists are celebrated and referenced less than their male colleagues, Palin Communications, AbbVie and Franklin Women hosted participants from a range of sectors (researchers and academics with a focus on health, science and medicine) to create and update relevant Wikipedia entries. The overall aim was to improve gender balance on Wikipedia.
The campaign set out to increase awareness of ‘online content gender bias’, strengthen existing relationships in the ‘Women in STEMM’ community and create opportunities to build new relationships between key players in STEMM and gender equity.
It had previously been a commended award in the Public Relations Institute of Australia Golden Target Awards and has been the focus of supportive commentary across LinkedIn.
Martin Palin said the campaign was a pleasure for the team to work on.
“It was a great effort from all involved and we are very fortunate at Palin Communications to get to work on fantastic and worthwhile campaigns with such brilliant people,” said Palin
The campaign clearly struck a chord with the PRIME judges based on comments. One of them described it as “A powerful initiative” with another commenting they “wished they’d thought of it themselves.” Another said it was a “…well-executed campaign that will positively and significantly impact on women and men for years to come”
This is the second year in a row that Palin Communications has won the PRIME Award for Corporate Social Responsibility Campaign. In 2019, the agency won with Bristol Myers Squibb and Biointelect for the Broadening the Evidence campaign.