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Australia’s first Atlas of Healthcare launched

Major launch sees Health Minister reveal first resource on healthcare variation

LAUNCHED THE FIRST AUSTRALIAN RESOURCE SHOWING THE VARIATION OF HEALTH CARE USE ACROSS THE AUSTRALIAN REGIONS.

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The Australian Atlas of Healthcare Variation is the first resource to be prepared in Australia that presents a picture of variation in healthcare use across different regions in Australia. It covers six clinical areas, including prescribing, surgical, mental health and diagnostic services.

There is enormous value in identifying unwarranted variation in the use of healthcare services in different regions. Understanding this variation is critical to improving the quality, value and appropriateness of health care.

Palin Communications and the Commission worked closely to coordinate a high profile launch of the atlas at Parliament House to encourage widespread media coverage and increased awareness of the importance of understanding variation in planning health services.

Results

  • (Former) Australian Minister for Health Sussan Ley in attendance to officially launch the Atlas at Parliament House in Canberra
  • Over 40 individual editorial stories generated nationally
  • 1.5 million opportunities to see campaign messages
  • 4 independent media releases from industry bodies and stakeholder groups that commended the Commission for developing and launching the atlas.
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