eBooks from Palin Health Marketing and PR

These ebooks are designed for healthcare marketers, PR students, medical executives, public affairs professionals and others who are interested to learn how PR drives change in the health sector.

Download them to gain insights into medical marketing, stakeholder outreach, issues management, health campaigning and social media strategy.

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Building and Maintaining a Positive Corporate Reputation

This free eBook analyses the seven key dimensions to a positive corporate reputation. Covering the actions across transparency, innovation, issues management and corporate thought leadership that drive results for companies that aspire to be thought better of.

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Content Marketing and Social Media for Australian Healthcare Organisation

This free eBook provides a “roadmap” for healthcare organisations looking to navigate the tricky road to social media success. From risk mitigation and strategy development to engagement tips and storytelling.

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Patient Activation in Australia

This free eBook highlights a series of proven tips for driving patient activiation in Australia. It looks at the importance of stakeholder relationships, how to identify relevant causes and how to develop clear calls to action.

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